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STU ART CONCEPTS has been designing greeting cards for 11 years. Over that time Stuart’s design style has evolved and it’s time to update the logo.
Stuart’s name includes ‘stu,’ the three letters in order of the alphabet and ‘art.’ This has been the starting point for designing.
From a simple beginning with just a few card designs, a logo was necessary to create a business image. Experimentation lead to this design of an ‘S’ with hints of ‘a’ and ‘c’ for the abbreviation SAC.
By 2020, Stuart had many card designs and needed a new logo that better reflected his designs and the business name. This design plays on similar geometric shapes in different arrangements to form STU.
Influence for the new logo was Stuart’s love of Mondrian art. The logo forms a frame for ‘art.’ The black lines with the 3 coloured squares form parts of the letters S, T and U. The colours are CMYK which are used in the printing pocess.
This website has also had a complete refresh to match the style of the new logo.
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