hopayacht.com – logo
My design was the winner in a 99designs logo competition.
Initially the “Y” in the name inspired a boat prow design. By making the “H” and “Y” shapes the same the illusion of a reflection in water could be achieved. To give the design depth varying thickness were used. As yachts come in many shapes and sizes I didn’t want to use a real silhouette. The colours were chosen based on an idyllic sea such as in the Bahamas.
The original brief was for holidayYachts.com but after winning the competition the client wanted the name amended. This change was simple to achieve without compromising the design concept.
The client’s website is hopayacht.com